Engaging a 33.1k-strong social media community, Scriba successfully helped promote the lack of mid-contract price increases within BeFibre’s service.
BeFibre exists to change the perception that the broadband market is full of broken promises when it comes to speed, reliability and customer service. It aims to positively influence how communities live, work and play. Broadband as it should be.
Followers of Scriba PR will know we’re big fans of the social media powerhouse that is One Minute Briefs. And, when our existing client, BeFibre, was looking to promote the lack of mid-contract price increases within its service, we knew the OMBLES would bring the noise.
Aiming to leave a positive legacy in society, BeFibre is striving to be the internet service provider that keeps its promises – and delivers broadband as it should be - offering download and upload speeds up to 13 times faster than the fibre-to-the-cabinet (FTTC) coverage that currently spans much of the UK.
Put simply, BeFibre does what it says it’s going to, and will never knowingly make a promise it can't keep.
We wanted a social media campaign that not only translated the company's pledge perfectly, but which was as bold and daring as its own tone of voice.
Having set a (one minute) brief for the 33.1k-strong social media community, the campaign’s hashtags #BroadbandAsItShouldBe and #DropTheHike featured amongst Twitter’s ‘trending’ charts – alongside the Gary Lineker and Fiona Bruce controversies.
Not only that, but the subject matter – and some savvy social media management – generated pretty astounding statistics.
Social media management
Bolt-on comms function
“Having engaged the OMBLE community for a previous campaign, we knew the impact and engagement such a project can yield. When laying the groundwork, there was no question that we would deploy Scriba’s expertise to manage the process — from drafting the initial brief to closely monitoring social media on the day — and we’re so glad we did. The team crafted tailored replies to each and every creative entry that were just as witty as the artwork, and perfectly aligned with BeFibre’s tone of voice. We’re already making plans for our next brief in the Summer.”
Bethany Stoppard, Marketing and Communications Manager, BeFibre