BeFibre exists to change the perception that the broadband market is full of broken promises when it comes to speed, reliability and customer service. It aims to positively influence how communities live, work and play. Broadband as it should be.
Following a referral from our existing client Trenches Law, network owner Digital Infrastructure approached Scriba to help launch its new internet service provider, BeFibre, and support the goal of delivering FTTP (fibre-to-the-premises) connectivity to 80 towns and cities – and 1,000,000 properties – by 2027.
We appointed Scriba without a beauty parade following a glowing endorsement from a trusted peer in Trenches Law. It was vital that we collaborated with a specialist comms organisation that already understood the nuances of our telecoms industry and how we could play a pivotal role in the UK’s approach to a gigabit-capable future. Within 24 hours of our launch PR going to press, we were inundated with enquiries and secured several leads. Scriba’s execution of detailed editorials has kickstarted our brand journey and the response has already exceeded our expectations.
Rob Andrews, chief marketing communications officer.
3.1m audience reach
Development of brand messaging house
700% web traffic uplift following investment news
BeFibre was entering a saturated market and so it was vital to help the team burst onto the scene in the right way. Leveraging the news that £100m of private funding has been made available to provide hypersonic broadband access, we caught the attention of key trade and regional press via our media relations outreach – including ISPreview and Telecoms TV – achieving 16 pieces of key coverage and a combined audience reach of over 3.1m.
Since the launch news, we’ve also led the refinement of BeFibre’s messaging house to build on its vision, supporting pillars and underlying foundations of the brand proposition. Our messaging house has added depth to the team’s initial framework, to validate each point and breed authenticity for customers, employees and wider stakeholders to truly buy into. This language has now been implemented into a vast suite of email comms that is already generating instant leads for the broadband team – and Scriba has taken care of this content, too.
Alongside the work establishing BeFibre’s name and announcing every stage of its nationwide rollout – spearheaded by local stakeholder research – we’re also continuing to secure media opportunities for Digital Infrastructure, in particular positioning the dual brand’s CEO, Charlie Ruddy. All this in two weeks.
Launch campaign management
Bolt-on comms function
Targeted media relations
Profile raising of key spokespeople
Messaging house development
Stakeholder and influencer research
Email marketing content
Website copy refinement