OT Group Ltd specialises in supply chain management, as well as wider end-to-end business solutions to ensure clients operate effectively and efficiently.
When our internal colleagues were extremely stretched and we had limited resource on the ground, I needed to pull together a real team of experts during this incredibly critical time for the business. I found that team in one organisation, Scriba PR, rather than having to recruit any number of people to support me with this, at pace.
Kelly De Silva, group marketing director, OT Group.
Originally appointed for a one-off email copywriting project, Scriba’s relationship with OT Group developed at pace when it became clear the firm needed much more strategic communications support, not least because the brand was going through a critical transitionary period. We’ve since grown into a trusted extension of OT’s in-house marketing team.
The acquisition of multiple brands and rapid expansion of OT Group brought a raft of commercial complexities and communications challenges – including the streamlining of resource and perceptions within the existing customer base during this period of flux.
We worked together throughout on ‘needs must’ comms – including everything from email marketing collateral, through to the correct management of business-critical CEO-driven messaging. Taking the time to understand what truly mattered to OT Group’s customers and colleagues, Scriba then stripped the internal and external communication right back to basics and redefined who they were in what is a very crowded space.
Acting as the ultimate critical friend, we helped the team to develop OT Group’s own, unique, tone of voice – not one which simply mimicked that of the existing crowded market. This was accompanied by an extremely detailed messaging house that provided a platform for all communications thereafter, particularly internally so that colleagues new and old understood exactly what they were there to do, and why.
What’s more, we worked together to develop the company mission, vision, and values, what they wanted to be known for, and all persona-specific messaging, so that they could be echoed in every piece of communication moving forward. These foundations were used in OT Group’s corporate relaunch communications – such as presentation decks, brochures, video scripts, website messaging and so on.
This groundwork gave OT Group the foundations on which to grow, which then earned Andrew Jones (CEO) a place in the OPI top 100 in recognition of the significant, transformational change.
Brand proposition development
Creation of messaging frameworks
Provision of briefs for spin-off communications assets
Presentations to board