Three-month trial turns into multi-year retainer

The Engine Room

The Engine Room is an award-winning strategic brand consultancy that refines – if not completely redefines – clients’ propositions to fuel their growth.

Project Overview

Recognising that The Engine Room’s founder Darren Evans and managing director Lesley Gulliver are genuine thought leaders in the crowded world of brand, Scriba embarked upon a trial project to amplify their voices among varied B2B media. 

This was back in 2017. The rest, as they say, is history.

Columnist in internationally-respected BrandingMag

3-month trial turned multi-year retainer

Bolt-on communications team

I am amazed that the briefs we deliver – sometimes only initial streams of consciousness – are transformed into not just compelling editorials but often fully-fledged campaigns inclusive of hero assets, emails, social posts, wrap-around media features, blogs and more. Linguistically and strategically, Scriba delivers everything we could want in a communications partner. We’ve even ended up working together collaboratively on mutual client projects, which shows the trust we place in this team.

Lesley Gulliver, managing director, The Engine Room

Project Details

Drafting and securing advice-led commentary on topics ranging from the power of human-centred design to the role of brand in visualising a broken culture, Scriba has ensured The Engine Room has a consistent narrative in titles read by marketing professionals, business owners, innovation leads, and more.

Scriba is also The Engine Room’s press office when there is important news to share; liaises with customers to draft all case studies – often with little input from the consultancy; and contributes to the company’s social media channels when internal resource is stretched due to client projects. Speaking slots have also been secured within event and podcast line-ups, and Scriba provides (pre and post) comms support for The Engine Room’s events too.

Now considered an extension of The Engine Room’s own strategic communications team, we broadened our scope of services in 2021 when their business objectives pivoted slightly. The focus became less about the generation of new demand and more about the retention of existing clients, and the deeper enhancement of services delivered to the current base. 

While it was important to maintain media coverage, Scriba therefore widened the type of content delivered, for example, conceptualising themes for white papers and guides, and assuming complete responsibility for contributor interviews, copywriting, approvals and asset structure; kickstarting strategic email marketing; launching a guest blogger programme and more.

Campaign delivery

  • Targeted media relations and press office function

  • Social media collaboration with internal team

  • Wraparound event support

  • Delivery of hero assets from conceptualisation to launch

  • Implementation of strategic digital marketing tactics

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