Virtual events managed entirely by Scriba

New South Wales, Australia

UNTHA shredding technology in partnership with FOCUSenviro

When UNTHA shedding technology sought to raise its profile in the relatively untapped Australian market, they turned to Scriba to drive cut-through comms down under.

Project Overview

When UNTHA shedding technology sought to raise its profile in the relatively untapped Australian market, they turned to Scriba to drive cut-through comms down under.

Despite the time difference, there was no other comms partner we would have entrusted for this project. We provided a one-line brief and Scriba just made the rest happen.

Gary Moore, director for global business development, UNTHA shredding technology

1 multi-time zone event project

336

niche leads generated

70 average attendees per webinar

Project Details

Recognising that the Australian waste and recycling market is in its infancy – certainly in comparison to parts of Europe – we conceptualised a virtual event series to pass on knowledge, advice, and inspiration for industry professionals down under. 

Scriba took responsibility for everything, from research into the most important topics and full script writing, to creation of all presentations, pre-event comms, taking to the virtual stage in the middle of the night to co-host all webinars, and post-event dialogue with attendees who became interested in further developing their relationship with UNTHA.

This event concept-to-delivery project also included the analysis of attendee data to shape the sales team’s follow up dialogue, ensuring particularly warm opportunities were prioritised. Even non-attendee comms was crafted to help educate people who were unable to attend and keep the ‘door’ open. 

Campaign delivery

  • Strategic marketing support

  • Turnkey event management 

  • Out-of-hours communications support

  • Email content creation

  • Social media copywriting

  • Demand and lead generation

  • Sales team dialogue

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