Improving brand presence amongst target consumers

Barnsley, UK


Waterguard is the leading manufacturer and supplier of affordable water leak detection systems for commercial and domestic property. Its products are designed to meet clients’ specific requirements – including BREEAM and CIREG – negating the physical and financial damage caused by leakage, and contributing to the conservation of water resources.

Project Overview

The investment in Scriba PR has seen Waterguard improve its presence amongst its target audience of architects, construction developers, engineers, and insures, with its 2021 partnership PR with Ramtech – wireless fire and evacuation safety technology specialists – serving as a particularly notable example, hitting the headlines in nine key publications, including Fire Magazine and Premier.

With such a niche business proposition, it can be difficult to cut through the noise and get Waterguard noticed by the audience that matters – but Scriba never fail to deliver. Not only do they ensure our voice is heard in relevant, industry leading publications time and again, they also manage our brand presence with complete autonomy. I have complete faith in them, and the pressure they alleviate from the in-house team is invaluable.

Claire Mason, general manager, Waterguard

audience reach
autonomy to drive brand awareness

Project Details

In less than 12 months of working together, we’re trusted to embody the Waterguard brand across a range of mediums.

With regular account meetings and commercial conversations, we understand the key objectives that Waterguard wants to achieve – including raising the profile of the business within key sectors – and implement strategic plans to make sure we deliver on KPIs.

We’ve developed such a rapport with Waterguard that we’re now trusted as a true extension of the team – often leading on discussions with key stakeholders, managing and maintaining website content, and co-ordinating social media communications with complete autonomy, to relieve the in-house team for more commercially-focused tasks.

As we navigate out the pandemic, and face-to-face events continue to re-emerge, we’re also drawing on the experience and expertise of our former journalists to secure speaking slots for general manager, Claire Mason, positioning her as a go-to industry commentator.

Campaign delivery

  • Targeted media relations

  • Profile raising outreach

  • Social media management

  • Weekly blog content creation

  • Case study copywriting and co-ordination

  • Website maintenance and management

  • Regular strategy meetings to bolster growth

  • SEO-focused copywriting

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