Tech and Telecoms

Axiologik drives business forward with expert-led expansion into automotive market

Axiologik – a digital leadership firm – has announced its strategic move into the automotive market, as key industry experts lead the charge with the release of a comprehensive report that provides invaluable insights into the automotive software landscape.

The Leeds-based company has experienced tremendous growth over the past 12 months and wants to continue on this trajectory. It will move into the forefront of future innovation in a market in which Axiologik’s team has decades of experience with major organisations including Volkswagen Financial Services, BMW Financial Services and BNP Paribas. 

As this sector undergoes a significant transformation, characterised by trends like sector convergence, multimodal mobility, subscription services, and advancements in AI and robotics, the software ecosystem supporting it becomes increasingly complex.

The automotive finance and mobility sector – historically divided into retail, fleet, and rental segments – has greatly influenced the growth and composition of the software market supporting it. Many organisations in the sector still operate on restrictive legacy platforms, facing technical debt, limited agility, low automation, scalability challenges, and poor digital integration. 

But as these organisations realise the need for change, selecting the right vendors and platforms against a rapidly evolving landscape is increasingly challenging. Therefore, Axiologik recognises the critical need for detailed vendor insights, intelligence, and a proven evaluation framework to help executives make optimal long-term IT architecture decisions. 

Axiologik emphasises the importance of thoroughly understanding a software partner's culture, strengths, weaknesses, and future product roadmap for establishing successful, long-term technology relationships. Selecting vendors and solutions in this complex environment often requires specialist external support. The company brings real-world vendor and solution knowledge, market intelligence, and evaluation frameworks to the table, with the team boasting several hundred years of executive and senior-level industry experience.

Mike Walters, automotive sector lead with over 30 years of automotive and financial services experience, commented, “Axiologik's strategic entry into the automotive market is an exciting milestone for our team. With decades of industry expertise, we're well-equipped to navigate the complexities of the automotive software landscape. The release of our comprehensive report reflects our commitment to providing invaluable insights to industry leaders. In an era of rapid transformation and innovation, our goal is to empower organisations with the knowledge they need to make informed technology decisions.”

Axiologik's newly released automotive report cuts through the noise of vendor websites and persuasive sales pitches. It offers senior technology, business, and transformation executives a clear and independent view of the key automotive Commercial Off-The-Shelf (COTS) vendors and solutions available in the international market. 

To mark this strategic move into the automotive market and the release of the report, Axiologik will host an exclusive launch event on 11th October 2023, at the Royal Automobile Club, Pall Mall, London, hosted by Bryan Marcus, former CEO of Volkswagen Financial Services. With limited spaces available for this event, industry leaders are invited to join the event for networking and thought-provoking discussions about the future of finance, mobility, and technology in the automotive sector.

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