There’s more to PR than simply spinning a good story. By blending media relations and digital marketing strategies, organisations can parallel the benefits of traditional PR outreach via online channels. Digital PR services may, for example, include search engine optimisation (SEO), email marketing campaigns, social media management, and building relationships with online journalists or influencers, to name a few. The benefits? Think broader audiences, backlink opportunities, and tangible measurability — bolstering the authority, trust, and credibility of your brand (all key signals to Google that you’re a go-to source of expertise and more likely to be rewarded online).

But this is no mean feat. That is, unless you’re a seasoned digital PR agency with a flair for crafting engaging multimedia content. Keen to continue the conversation? Talk to us about tailored digital PR strategies and how to take your online presence to new heights.