Getting to know international communications manager, Alice Kelly

It was time for a new challenge for our recently-promoted international communications manager, Alice Kelly. Having worked with Scriba PR for over three years, Alice naturally progressed to the new position, in recognition of her work with clients that span over 10 countries across the globe.

Here, we put her in the hotseat to find out a little more about the role, her vision for the future, and the culture she’d love to work with next… 

How did this transition come about?

As the team  was planning for the launch of Scriba’s MDaaS offering, we were also discussing our ambitions for the  business as a whole. It struck us that we have an impressive and growing client base, overseas — many of which are accounts that I lead or work on. I’ve always been fascinated by different cultures, countries, and languages, and the ability to shape this role around these interests is a dream come true.

What are you most looking forward to in this role?

Out of everything, I’m most excited to delve into tailored communications for different languages and cultures — researching varying ways to captivate an audience, no matter the location. Commercial interiors specialist, Agilité has bases in France, Luxembourg, Italy, Germany, and the UK — with more moves on the horizon — so this is the perfect opportunity to hone my skills for the benefit of the varying territories.

What are the most interesting cultures you currently work with?

This is a very hard question! Working with UNTHA — and its many subsidiaries in Poland, IBERICA, Türkiye, and the UK — is always interesting and challenging. And as the company’s reputation continues to grow, so too will the number of branches that need our communications support. 

What culture would you love to work with that you don't currently?

Another tough one, but communication in Scandinavian countries really interests me — especially the way it differs from the UK. Traditionally more direct and to the point, you’ll find there’s a lot less ‘scene setting’ when compared with British written comms. 

On a less formal note, which destination is at the top of your bucket list?

Far too many to choose from! But my top three would be Canada, Argentina, and Japan.

And what's your favourite cuisine?

Thai, any day of the week, for breakfast, lunch, and tea!

Two weeks of sun workshop or fast-paced city break?

Definitely a city break — sightseeing, food, culture, and atmosphere!

And finally, who would be your dream client?

B2C brands that I admire and frequently recommend are Levi’s, The Ordinary, and Dyson. 

But a B2B organisation that I’d love to collaborate with is Travelperk — which provides business travel solutions to companies all over the world. Plus, its carbon-neutral platform, Greenperk, allows customers to calculate and offset the carbon emissions of their business travel — pretty cool if you ask me!

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