1.    Which of Scriba’s B2B sectors are you looking forward to working in most?

My professional background is in the technology sector so, naturally, I gravitate towards this. It’s such an exciting time in the tech space with developments like generative AI and machine learning, and digital transformation in legacy industries – such as healthcare and banking – that gives us so much to think and talk about. There are loads of opportunities for our clients in technology to contribute their knowledge and thoughts, and I love that every day there is a new story or theme in the media that we can discuss and develop. 

2.    What’s your Scriba ‘specialism’?

My two strengths – and my favourite parts of PR – are content creation and media relations. I’ve always loved writing, and I particularly enjoy creating longer-form pieces, like feature articles, blogs and guides. It means I can learn a lot of new things about our clients and express their areas of expertise in an engaging way for the reader. 

On the other hand, media relations is an exciting and fulfilling part of the job. Developing relationships with journalists is always tricky at first, but once you start landing opportunities and making connections in the industry, it makes all of the hard work worthwhile. 

3.    Sum up Scriba in just one word

Creative.

4.    What’s the most recent word you learnt?

Permacrisis.

5.    Tell us how you got into PR in less than 50 words. 

I studied English Language and Linguistics, and I’ve always wanted a career in writing. But I wasn’t sure what this looked like until a recruiter reached out with a Junior PR role in London. With no prior experience, I started from scratch but it was the best decision as now I get to work with the wonderful team at Scriba. 

6.    What word do you always struggle to spell?

Broccoli… Thank goodness for spell check!

7.    Which word or phrase would you like to put into Room 101?

Low-hanging fruit.

8.    Share one power track which is the perfect way to start your day

At the moment, it would have to be ‘Clara (the night is dark)’ by Fred again…

9.    Where would you spend a free day off work?

I’d spend the morning in the garden and then stroll to the pub for lunch and a bottle of wine with my Fiancé and friends. Finishing off with a home-cooked dinner and a film. 

10.  Which word would you hope your colleagues would use to describe you?

Willing.