1. Which of Scriba’s B2B sectors do you enjoy working in most?

ABC&D – or architecture, building, construction, and design. Myself and account manager Alice Kelly share a couple of clients in this space (Agilité and Reid Brewin) and they never fail to ignite the fire in my belly. I love seeing spaces go from an idea to a place that’s buzzing with people and activity. 

2. What’s your Scriba ‘specialism’? 

As an account director, I find myself getting stuck into all sorts – from working on clients’ long- and short-term communications strategies, to drafting whitepapers and nurture series. If I had to guess what others would say though, I think it would be the ‘evaluation’ part of Scriba SENSE, as I really enjoy reporting, and looking at the impact our work has had for clients.  

3. Sum up Scriba in just one word

Conversation-starters. A compound word can be classed as a single word, right?

4. What’s the most recent word you learnt?

Dewatering - courtesy of Scriba's 'word of the week'. It's a treatment process used to reduce the moisture content of biosolids - in case you were wondering!

5. Tell us how you got into PR in less than 50 words. 

I previously worked as a journalist, and interviewed the current owner of Ginetta Cars, Lawrence Tomlinson, in 2012. Following our meeting, he offered me a job in the world of motorsport as the firm's PR and marketing lead - which is where I discovered how cool engineering was - and the rest is history. 

6. What word do you always struggle to spell?

Epitome. I love to say it out loud, but when it comes to writing it down, I always struggle to get it just right. Thank goodness for auto correct.  

7. Which word or phrase would you like to put into Room 101?

'Let's make it go viral'. If you think an idea is going to 'go viral', chances are, it isn't. 

8. Share one power track which is the perfect way to start your day

Introduced Species, by Hands Like Houses. Our client relations manager, Lo Cooper is my real-life best friend, and she got me into this band fairly recently - as we were preparing for Slam Dunk festival. I'm aware I'm late to the party.

9. Where would you spend a free day off work?

In the countryside, walking, drinking tea (or Bovril) from a flask, feeding the ducks, or simply admiring the view. I'm lucky that I live in Yorkshire and such scenery is, quite literally, on my doorstep. 

10. Which word would you hope your colleagues would use to describe you?

Eccentric.